The Philadelphia Inquirer

In my role, I have managed product development for revenue experiences that have led to growth in digital subscriptions, as well as advertising and off-platform revenue. In my tenure, we've reached 123K+ digital subscribers, increasing our subscriber base by 64% in the past three years.

In 2023, I led the development of two award-winning revenue experiences:

- 2024 INMA Global Media Awards Third Place - Best Subscription or Registration Experience for our newly launched mobile-first checkout experience that drove a 4.5% increase in digital conversions

- 2024 INMA Global Media Awards Third Place - Most Creative Use of Advertising Formats and 2025 Native Advertising Award for "Restoring Hope," a visually stunning, revenue-generating branded content experience uncovering the profound power of brain science to transform how we treat each other and reverse violent trends in society

Other key projects:
- Launched a new Premium Subscription Tier product (2025)
- Spearheaded an Ad Map initiative improve UX and drive ad revenue (2023)
- Launched a new mobile subscription CTA, which increased conversions by 105% (2023)
- Added Inquirer stories to Apple News (2023) and Google News Showcase (2025)
- Built a new branded content experience onsite - Philly First (2024)
- Managed the development of our Food Festival site, leading to more than $90K in ticket sales (2025)
- Reimagined our gift subscription and offers landing page experiences (2023)
- Added Apple Pay to the checkout flow experience (2023)
- Improved onsite donation experience (2025)

To learn more about these experiences, please contact me here.

Newsy

While I was a product manager at The E.W. Scripps Company’s Newsy, I drove the strategy and transformation of its leading OTT product across streaming platforms, such as Roku, Amazon, Apple TV, Vizio and Google Chromecast.

Newsy was named Most Innovative Publisher by Digiday in 2020.

To learn more about this transformation, please view the old menu layout here and the UI updates here.

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Local News Initiative

The Medill School of Journalism in partnership with the Chicago Tribune, San Francisco Chronicle and The Indianapolis Star launched the Local News Initiative. The initiative's objective is to learn more about how audiences interact with local news and identify new approaches for delivering it.

I was selected to be a Design Researcher for the initiative and worked with the research consultancy, INSITUM, to study audience behavior and develop insights that informed ideation and prototyping of new local news solutions.

I helped strategize the initiative's research approach, designed protocols for diary studies and field research and conducted stakeholder and audience interviews in the field.We synthesized interview data and identified key insights to share out with all three learning lab partners.

Please see the initiative’s findings here.